Greek Organizations
By tapping into Excalibur’s advanced analytics and multi-channel capabilities, a large national fraternity was able to significantly improve donor acquisition, reactivation, and ROI.
Challenge
Traditional direct mail acquisition appeals had low conversion rates and poor ROI.
The Engage370™ Solution
Excalibur utilized predictive MicroModeling® to analyze the Foundation’s database of alumni donors and non-donors. This allowed them to build a targeted list of the prospective donors most likely to convert based on demographics, behaviors, and other factors. The multi-channel Engage370™ campaign then executed a coordinated outreach strategy to saturate these prime prospects across multiple channels.
Key Differentiators
- Advanced predictive modeling to identify top donor prospects
- Highly personalized, multi-channel messaging
- Coordinated deployment across direct mail, email, social, Google ads
- Campaign tracking and reporting dashboard
Result
Compared to the Foundation’s previous acquisition efforts, the data-driven, multi-channel Engage370™ approach delivered dramatically higher performance.
- 17 impressions per targeted household (vs 1 previously)
- 3.93% engagement rate (vs 1% previously)
- 530 high-quality leads identified
- 1,046,364 total ads displayed
- Converted new first-time donors
- Re-engaged lapsed donors to give yearly