Engage370™ by Excalibur
Identify and Engage Your Ideal Prospects Today
Amplify reach and engagement with coordinated impressions across channels, delivering strong ROI and conversions.
Engage370™ is an omnichannel direct marketing solution that pinpoints ideal prospects through Advanced MicroModeling® to deliver 12+ coordinated impressions effectively over time. Engage370™ coordinates mail, email, digital, social ads and geotargeting, delivering 12+ targeted impressions to the ideal prospects with live dashboards.
Engage370™ Campaign Process
Change the Game with Engage370™
| Metric | Engage370™ | Direct Mail Only |
|---|---|---|
| Conversion Costs | 15-25% lower | Baseline |
| Typical Engagement Rate | 2-4% | 1-2% |
| Impressions per Household | 12+ | 1 |
| Acquisition Uplift | 10-30% with 1.5-3x ROI | Baseline |
One Campaign. Multiple Channels. Total Visibility.
When a direct mail piece drops, Engage370™ activates a coordinated digital sequence that follows each recipient across their daily routine:
USPS Informed Delivery
A digital preview of your mail piece appears in the recipient’s inbox before the physical piece arrives, building anticipation and driving early engagement.
Social Media (Facebook and Instagram)
Targeted ads appear in each recipient’s feed, reinforcing your message with visual creative that matches the mail piece.
YouTube Pre-Roll
Short video ads play before content your audience is already watching, adding a motion and storytelling element to the campaign.
Google Display and Retargeting
Banner ads follow recipients across websites and apps they visit, keeping your brand visible long after the mail piece lands.
Geotargeting
Location-based digital ads reach people in specific areas tied to your campaign goals, whether that’s near a campus, event venue, or retail location.
Live Dashboard
Track impressions, clicks, and engagement in real time. Know exactly what’s working while the campaign is still running.
Engage370™ Live Campaign Dashboard
Proven Campaign Performance
Engage370™ delivered big for a large national university’s appeal campaign:
22.6x more impressions per household
Compared to mail alone. Instead of one touchpoint, each recipient saw the message across multiple channels over the course of the campaign.
14.86% engagement rate
On this campaign, against the 1-2% typical of mail alone. That’s a fundamentally different level of audience interaction.
405 digital leads from a 12,000-piece mailing
Engagement that mail alone does not produce, captured and measurable while the campaign was still running.
Built for Organizations That Need More Than Mail
Higher Education
Drive annual giving participation, boost event attendance, and re-engage lapsed alumni with campaigns that follow donors across every screen.
Nonprofits
Stretch fundraising budgets further by getting more impressions per dollar spent. Pair your year-end appeal or acquisition mailing with digital reinforcement that keeps your cause top of mind.
B2C
Reach customers and prospects with coordinated messaging that bridges print and digital without requiring a separate ad buy or agency. Whether you’re driving retail traffic, promoting a product launch, or building brand awareness, Engage370™ keeps your message in front of the right audience across every channel.
Integrated, Not Bolted On
Running social ads alongside a mailing isn’t the same as Engage370™. The difference is coordination. Every digital impression is triggered by and timed to your mail drop. The audience is matched at the household level, not estimated. And everything reports through a single dashboard so you can see the full picture, not disconnected metrics from separate platforms.
See What Omnichannel Can Do for Your Next Campaign
We’ll walk you through a sample dashboard, show you how the channels work together, and talk through what Engage370™ would look like for your specific audience and goals.