Use MicroModeling® to Optimize Your Direct Marketing
More efficient prospect identification drives higher conversion and improved ROI.
MicroModeling® analyzes your current customers, clients or donor’s household to generate a composite profile which is then used to score your wider marketing universe and determine your ideal prospects.
Sample Target Demographics Profile
How MicroModeling® Works
MicroModeling®
We start with your existing donor or customer file and identify the characteristics that your top performers share, building a predictive profile of who is most likely to respond.
National Database — 470+ Characteristics
Your profile is scored against 470+ lifestyle and behavioral data points analyzed across 2.8 million GeoGrids, covering media habits, purchase behavior, giving patterns, financial capacity, and community engagement.
Ideal Prospects
Every record in your target universe is assigned a decile ranking from 1 (highest potential) to 10 (lowest), giving you a clear picture of where your budget will have the most impact. We recommend mailing the top 1 to 3 deciles to reduce volume while increasing response rates and ROI.
Campaign Analysis / Matchbacks
After each campaign, we track which deciles actually responded so the model gets sharper over time.
Model Refinement
As your data grows and campaign results come in, the model is continuously refined to improve targeting accuracy.
Sample Decile Report
The Difference Data Makes
Targeted Marketing
Reach fewer people, but the right people. Organizations using MicroModeling® consistently see higher response rates from acquisition campaigns and stronger results from their first outreach.
Cost Savings
Lower your cost per acquisition by eliminating waste from mailing unlikely responders. Target just your ideal prospects to save big on print and postage.
Actionable Insights
MicroModeling® surfaces the prospects most likely to convert, whether that’s new donors for a nonprofit or new customers for a consumer brand. The model identifies who to prioritize, who to re-engage, and where to find more people who look like your best performers.
Proven Results
Major National Zoo
Revenue grew 44% over six years, with cost per dollar raised dropping from $0.13 to $0.10. MicroModeling® guided list selection for both acquisition and retention mailings throughout that period.
Large Food Bank Non-Profit
MicroModeling® helped identify reactivation targets across 40,000+ records, supporting lapsed donor recovery and expansion into new geographies.
Ready to Find Your Best Prospects?
Let’s talk about how MicroModeling® can sharpen your next campaign. Whether you’re planning an acquisition mailing, a year-end appeal, or a full annual giving program, we can show you what data-driven targeting looks like for your organization.