Excalibur Blog

The Winston-Salem Open, an ATP Tour 250 event, serves as the final men's tournament in the US Open Series before the US Open. As a key stop on the professional tennis circuit, it attracts both established players and rising stars to North Carolina. The ChallengeThe...

Revolutionize Your Acquisition Marketing with MicroModeling® In today's fast-paced and fiercely competitive landscape, both non-profits and B2C organizations face a daunting challenge: making every marketing dollar count in an environment where audiences are bombarded...

As the leaves begin to change and the air turns crisp, marketers face one of the busiest and most competitive seasons of the year. The fall marketing landscape is a battleground of political campaigns, year-end appeal mailings, and early holiday promotions. In this...

Make the Most of Summertime Marketing Strategies and Promotions Summer is here, and it’s the perfect time to heat up your marketing game. As the temperatures rise, so do the opportunities for unique marketing strategies and promotions. Here are some tips to make your...

With political mailings ramping up through November, we're anticipating a surge in mail volume and increased competition for attention in mailboxes across the country. This presents both challenges and opportunities for organizations like yours. To help you stay ahead...

In the face of declining donations and shifting donor demographics, non-profits are facing an uphill battle. The recently released Giving USA report for 2023 paints a stark picture of the challenges ahead. But fear not – there are strategies to weather this storm and...

Integrating digital marketing with a fundraising mail piece can significantly enhance your campaign's reach and effectiveness. Here are some steps to help you integrate digital marketing into your fundraising mail piece: Ensure that your digital marketing efforts and...