Amplify Your Mission To Increase Your Impact
By leveraging Excalibur’s advanced analytics and saturated omni-channel strategy, nonprofits can transform their donor acquisition and engagement efforts. In today’s challenging philanthropic landscape, our data-driven approach helps organizations cut through the noise and connect with donors who are most likely to support their cause.
Nonprofit Industry Challenges
The nonprofit sector faces increasing pressure to effectively promote fundraising campaigns while dealing with declining donation rates and donor fatigue.
- Declining donor participation rates across all demographics
- Rising costs of donor acquisition
- Increased competition for donor attention from all sectors
- Need for multi-channel engagement strategies
- Limited marketing budgets and resources
- Pressure to demonstrate ROI on fundraising efforts
The Engage370™ Solution for Nonprofits
Excalibur utilizes predictive MicroModeling® to analyze a nonprofit’s existing donor database using 470+ lifestyle data points. This allows us to build a highly targeted prospect list of individuals that are most likely to contribute to your cause. The omni-channel Engage370™ campaign then saturates these prime prospects with impressions across multiple channels.
1. Smart Donor Targeting
- Proprietary MicroModeling® technology analyzes 470+ lifestyle data points
- Identifies the prospects most likely to support your cause
- Creates highly targeted acquisition list of best prospects
- Reduces waste in marketing spend to focus your dollars
2. Omni-Channel Donor Engagement
- Coordinated messaging across direct mail, email, and digital channels
- Personalized content that resonates with donor interests
- Strategic timing of touchpoints for maximum impact
- Our goal is to create 12+ impressions per targeted household
3. Measurable Results
Our nonprofit clients typically see:
- Higher engagement rates
- Increase in new donor acquisitions
- Improved donor retention rates
- Higher average gift amounts
- Better ROI on marketing spend
Case Study Highlight:
Food Insecurity Nonprofit
Challenge: Stagnant donation levels from existing donors and minimal growth in supporter base. The nonprofit needed to effectively promote their yearly fundraising drive to increase donations and attract new supporters in a competitive charitable giving landscape. Previous methods of email blasts and occasional social media posts had resulted in stagnant donation levels and minimal growth in their supporter base.
Solution:
Implemented Engage370™ campaign with:
- Advanced donor prospect modeling
- Coordinated multi-channel outreach
- Personalized messaging strategy
Results:
- 127 new recurring donors acquired
215,432 total advertising impressions
100% increase in new donors year-over-year
Sustainable long-term donor relationships established
Why Nonprofits Choose Excalibur?
Expertise
- Over five decades of nonprofit fundraising experience
- Deep understanding of donor behavior and motivations
Proven track record with organizations like yours
Technology
- Advanced donor prospect modeling
- Coordinated multi-channel outreach
- Personalized messaging strategy
Service
- Dedicated account team with deep nonprofit experience
- Full-service from data through delivery and reporting
- Matchback analysis after each campaign so the model gets sharper
Stewardship and impact reporting that builds long-term donor value
Connect With Us
Ready to Transform Your Fundraising?
- Identify and engage your best donor prospects
- Create more effective multi-channel campaigns
- Improve your fundraising ROI
- Build sustainable donor relationships
Contact us today for a personalized
demonstration and assessment.